A workshop for LuminaX participants will be delivered by Toby Black.
What is brand? Framing the fundamentals.
– Positioning (customers, competitors, you)
– Brand values & personality
– Interactive brand development & refinement session
During this session we help you refine your core brand fundamentals. Our team of brand experts work with you to ensure you have clarity and suggest refinements as they arise. The outcomes formulated during this session will be submitted to the Pluvo team and provide a framework for the creative refinement of your Brand’s core.